The recent pandemic impacted the world, and businesses needed to reignite consumer interest in their brands.
Likewise, Toyota needed a fresh start to re-engage its audience.
So, Toyota came to OVG for help.
OVG was tasked to excite the urban market by creating a virtual experience so Toyota can provide a stay-at-home family experience while introducing their latest products.
So, what did we do?
We launched an online experiential live music event called At the Crib Fest.
Of course, the phrase was catchy, and music is a universal favorite that triggers excitement and inspiration for all.
Leading up to the main event, the night of Toyota’s premium broadcast, we held multi-weekly campaigns.
We created the buzz by tapping key influencers to talk about the event through YouTube live chats and VIP Zoom chats with artists and performers.
The campaign proved effective and has resulted in three At the Crib Fest events.
So far, we have already collected 15,000 leads, over 53 million Digital Impressions, more than 5.3 million Digital Reach, 50,000 performance views, and more than 15,000 social media engagements.
And we’re just starting.
Imagine what else we can accomplish moving forward.