WHEN WE ALL VOTE
WHEN WE ALL VOTE
The future lies in future generations.
And how young people vote now will shape the future they are about to create.
Washington needed to involve the younger generation by activating their voices and their votes.
OVG came in to extend our expertise.
Our task involved building a storytelling platform that will encourage Georgia voters of color to enlist and participate in the voting polls for the State Senate seats.
To accomplish that, we created a message through engaging content aligned with the candidates’ programs and beliefs.
We promoted the message in social media and other platforms that catered to and engaged people of color.
We also set up a live, experiential, and Covid-friendly event featuring a drive-in concert in collaboration with Live Nation Urban.
We achieved more than 100 million Impressions and over 57,000 video views of the event.
It also became one of the biggest drive-in activations in Atlanta.
Georgia showed up on election day and recorded one of the highest turnouts for a runoff election ever
On Sunday, January 3rd, Michelle Obama’s When We All Vote hosted Celebrate Georgia!, a drive-in concert experience ahead of the Senate Runoff Election, in partnership with The New Georgia Project, Live Nation Urban, ONE Musicfest, BET, More Than A Vote and more.
Celebrate Georgia! featured performances from Monica, Rick Ross, DJ Drama, Jack Harlow, Jeezy, Keri Hilson, DJ Mars, OHSO and Pastor Troy. Mayor Keisha Lance Bottoms, When We All Vote Co-Chairs Michelle Obama, Janelle Monáe, Tracee Ellis Ross, Kerry Washington and Chris Paul as well as Ambassadors Common, Jidenna, Yara Shahidi, Regina Hall and more shared special video messages. Full details on the event are here.
More than 7,000 people RSVP’d to livestream this nonpartisan event. 400 cars filled the free event and satellite drive-in viewings of the concert also took place in Savannah and Augusta.